The MONÉ Brand Kit
Everything you need to create on-brand content that converts: photo, PDF brand sheet, how-to, claims, scripts, captions, hashtags, all grouped by product. Pick your hero product and dive in.
Jump to a product
✦ Brand-Last Strategy
Never start your content by introducing the brand. Lead with the product, the result, the problem, the before/after, the hook. Show the demo. Save the brand mention for the last frame, with your code.
Voice & tone
MONÉ Professional is a professional haircare and styling brand. Channel a confident salon professional who never oversells. Direct, no-fluff, premium without being pretentious. Per-product claims are listed in each hub below, refer to them before publishing for ASA / CAP Code compliance.
Brand colours
Use these colours, fonts, and design principles when creating any content tagged with MONÉ.
Typography & logo
Primary font: Helvetica Neue (or system sans-serif fallback). Weights: 300 / 600 / 700.
Downloadable assets
What it is
A curl-defining cream for curly to wavy hair. Made in Italy. The product that converted MONÉ from a salon insider brand into a worldwide D2C name.
How to use
- Start on freshly washed, damp hair.
- Pump 2-3 drops into your palm.
- Apply from mid-length to tips only.
- Scrunch upward toward the scalp.
- Diffuse-dry on low heat.
Pro tips
- Damp hair = the rule.
- Mid-length to tips only.
- Don't brush after applying.
Approved claims (ASA-compliant)
| Use | Claim |
|---|---|
| YES | Defines curls, our worldwide best-selling product |
| YES | Apply on damp hair, mid-length to tips, scrunch, diffuse-dry |
| YES | Works on curly to wavy hair types |
| CAREFUL | Avoid "cures frizz" / "permanently defines curls" / "changes hair texture". Use "defines" / "tames" / "smooths" instead. |
Hashtags
#curlytok #ukcurlygirl #curlymethod #curlyhairuk
Method-driven curl demo
What it is
A lightweight styling spray formulated to shield the hair from heat damage up to 220°C. Made in Italy.
How to use
- Towel-dry hair after washing.
- Section hair: front, sides, crown, nape.
- Spray 4-5 pumps per section, 20 cm from the hair.
- Comb through to distribute evenly.
- Style with your hot tool of choice.
Approved claims
| Use | Claim |
|---|---|
| YES | Protects hair from heat up to 220°C |
| YES | Our UK best-selling product |
| CAREFUL | Avoid "repairs" / "heals" / "cures" / "reverses damage". Use "protects from" / "shields from" instead. |
Hashtags
#heatprotection #hairhealth #blowdrytips #ukhairtok
What it is
A leave-in shine serum that delivers a 24-hour laminating finish. Made in Italy. Top 2 worldwide best-seller. Heat protection included.
How to use
- Apply on damp or dry hair.
- 1-2 pumps in your palm, emulsify.
- Distribute mid-length to tips.
- Brush through to spread evenly.
Approved claims
| Use | Claim |
|---|---|
| YES | 24-hour laminating shine serum, leave-in |
| YES | Includes heat protection (2-in-1 serum + heat shield) |
| YES | Top 2 worldwide best-seller MONÉ |
| CAREFUL | Avoid "hyaluronic acid hydrates from within" / "injectable-grade" / "medical effect". Stick to "laminating shine" and "glossy finish". |
Hashtags
#glossyhair #hairshine #salonshine
What it is
A professional styling spray for visible root lift and lasting volume. Made in Italy. Adds shine without stiffness.
How to use
- Use on damp hair.
- Spray at the roots.
- Massage with fingertips.
- Blow-dry head upside down with a round brush.
Approved claims
| Use | Claim |
|---|---|
| YES | Lifts hair at the roots for lasting volume |
| YES | Adds shine without stiffness |
| YES | Salon-grade styling spray, used by professionals |
| CAREFUL | Avoid "miracle" / "guaranteed". "Repairs hair" restricted by UK ASA, use "works with" or "leaves hair feeling" instead. |
Hashtags
#hairvolume #rootlift #thinhairtips #ukhairtok
What it is
A shampoo + conditioner duo with 8 essential oils, sulphate-free and harmful-silicone-free. Made in Italy.
How to use
- Wet hair thoroughly with warm water.
- Apply a 10p-sized amount of shampoo.
- Rinse fully.
- Apply conditioner mid-length to tips, leave on 2-3 minutes.
- Rinse with cool water for the shine finish.
Approved claims
| Use | Claim |
|---|---|
| YES | Sulphate-free, harmful-silicone-free, 8 essential oils based |
| YES | 100% of users report satisfaction (in MONÉ user survey) |
| CAREFUL | Always qualify "100% satisfaction" with "in MONÉ user survey". |
Hashtags
#sulphatefree #hairshine #cleanhaircare
What it is
Three variants of texturising volume powder. Classic (white universal), Rose (pink with shimmer for blonde), Black (with shimmer for dark hair).
How to use
- Use ONLY on dry hair.
- Tap a small amount onto your fingertips.
- Press at the roots.
- Tousle with fingers for blended volume.
Approved claims
| Use | Claim |
|---|---|
| YES | Instant root lift and grip, apply on dry hair |
| YES | Three variants: Classic (universal), Rose (blonde), Black (dark hair) |
| CAREFUL | Always apply on dry hair only. |
Hashtags
#hairvolume #hairhack #rootlift #texturizingpowder
What it is
A sea-salt spray for texture, soft hold, and the lived-in beach look. Made in Italy.
How to use
- Use on damp or dry hair.
- Spray 6-8 pumps, mid-length to tips.
- Scrunch with fingers for natural waves.
- Air-dry for a true beach effect.
Approved claims
| Use | Claim |
|---|---|
| YES | Sea salt spray for texture and volume |
| YES | Base for all curls when combined with Curls Transformer |
| CAREFUL | Avoid "all-day hold" / "stronger than any other spray". |
Hashtags
#beachwaves #texturedhair #wavyhair #ukhairtok
Universal MONÉ brand claims
Use these in the last frame only.
| Use | Claim |
|---|---|
| YES | Made in Italy & Greece |
| YES | Used by salons across Europe |
| YES | Professional haircare and styling brand |
| CAREFUL | Avoid "made in France" / "made in UK", origin is Italy and Greece only. |
Universal hashtags
Universal MONÉ
#moneprofessional #moneuk #salongradeathome #professionalhaircare #ad
UK location-specific
#ukbeauty #ukhair #ukhairtok #britishbeauty
Need something specific?
Contact
Email affiliate@moneprofessional.co.uk. We respond within 24-48 business hours.
Last update: 3 June 2026.